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Google Cuts Ad Rates for News Groups as Journalism Relief Effort

Google Cuts Ad Rates for News Groups as Journalism Relief Effort

Google said Friday it might waive fees for publishers utilizing its Ad Supervisor platform for the next five months as a part of its efforts to support news agencies suffering from the coronavirus pandemic.

Google Cuts Ad Rates for News Groups as Journalism Relief Effort

The steps come in addition to Google’s journalism aid fund declared this week, which will include emergency subsidies to news outlets.

Jason Washing, head of global news collaborations at Google, said details can be announced in the coming days and disclosed to news outlets that meet certain requirements.

Washing stated advert serving fees for qualifying news publishers across the world can be waived for the next five months.

Google’s Ad Supervisor is an automated platform that may be utilized by news outlets for marketing messages on websites.

The step by Google comes with news organizations getting hammered by a weak economy and downturn in advertising even as they ramp up protection of the global health crisis.

Google stated this week it would provide grants as part of its support efforts ranging from the thousands of dollars for the smallest operations to “low tens of thousands for bigger newsrooms.” It did not set a combined figure for the fund.

Facebook, on March 30, stated it was donating $100 million to help news outlets across the glove hurting from the coronavirus pandemic. This includes $25 million in subsidies and ramped up advert spending by the social media titan.