“Sports vehicles and sedans were clearly on the brink,” Cars.com executive editor Joe Wiesenfelder told ABC News. “Electric vehicles may be the final push they need.” The sedan market was long abandoned by Ford, Lincoln, and Chrysler. It’s conceivable that more automakers will follow suit.
“When automakers divert their attention away from their core business, something suffers, and it’s usually the items that were already in jeopardy,” Wiesenfelder explained. “Automobile manufacturers are discarding a shape, not a requirement. Subcompact SUVs have replaced mid-size automobiles.” According to Stephanie Brinley, who works as an analyst at the IHS Markit, EVs are now the cause automakers are abandoning sedans and discontinuing long-running models.
In an earlier LinkedIn post, she stated, “Sedans and sports vehicles will continue to drift away for a bit longer.” “It saddens me that the necessity to invest in electrification and EVs is putting a strain on both of these categories.” According to Brinley, SUVs and crossovers will account for 51% of the US market in the year 2020, up from 30.2 percent in 2010. Sedan sales are down 22.6 percent in 2020, compared to 46.2 percent in 2010.
“Some sedans might be capable of surviving even at lower numbers if we weren’t battling with the expenses of [electric car] transition,” Brinley informed ABC News. “Electric vehicles are capital-intensive and costly. EVs are receiving funding for product development.” According to Rory Carroll, editor-in-chief of Jalopnik, automakers just have one goal: to make money.
“If you’re thinking of investing in something, you’re not going to take money away from selling items,” he told ABC News. “Sports vehicles and sedans are not selling at the moment. Automobile manufacturers are in the business of selling automobiles.” Michael Tripp, Toyota North America’s vice president in charge of the vehicle marketing and communications, defended the Avalon’s 28-year tenure, stating the large sedan has a “storied history” with 30,000 vehicles sold yearly. Isn’t it a quagmire? SUVs.
“It’s not a government regulation or what manufacturers are doing that’s pushing migration away from the passenger cars; it’s client tastes,” Tripp told ABC News. “In the last four to five years, the [big sedan] segment has dropped by 70% to 75%. This has little to do with the powertrain of the Avalon. It’s all about the section.” As per Autoweek editor Natalie Neff, the pandemic, not EVs, pushed the shift away from sedans.
“Automakers have been avoiding that area for quite some time,” she told ABC News. “People aren’t buying sedans, which is why Ford exited the automobile manufacturing sector a few years ago.” She also noted, “A sedan’s utility is significantly inferior to that of a crossover. It’s not as if the car has better performance, fuel economy, or utility.”